If you know me you know I don’t talk about the hard shit, I smile and make loud jokes and put drugs in my face. I showed up to this interview with an extra case of PMS and let intuition ask all the hard questions. To top if off perfectly, i performed Problem.
DUDE, when i found out this song was happening I lost my mind a little bit. First Blink 182 now THIS? This is some REAL RAP SHIT, no bullshit, no chorus, no simplified lines for the dumb motherfuckers. I love this. You should too.
I wish these guys would just move into my house. I would buy bunk beds. They bring out the ‘turn up’ in me and Sav taught me what a ratchet was. They made an appearance in week 6 of Me Doing Stuff where i forced everyone to drink gin with candy in it and puke. Kavan The Kid tried to rap battle me that night and then made me edit it out of the episode but if he ever makes me angry I will release it because it’s so hard to watch that it’s great. He has no recollection of any of this. SAV is a way better rapper than Kavan. Sometimes I wish I was MC Sav because he has a really cool Cadillac.
Tom has been one of my best friends since I was 18. He’d always answer the phone when i wanted to die because some shitty rapper i was dating was breaking me. We just had a weird understanding and recognized the pain in eachother, and we could laugh about it somehow. He probaably saved my life just by being there for me, with that being said THIS SONG IS INCREDIBLE and i’m so proud of my friend.
This song has the same pain in it that i recognized and understood in the first place. His next full release LEEANN’S SON comes out on June 1st, keep up with that here .
Directed by Brandom Dermer, 1990s is a 90s rock / rap track that I put together with Chest Rockwell and my label (Mercury / Island) finally dropped the new music video. It takes place in my neon grungey dreamland where i magically turn into Eminem, Pamela Anderson, Britney Spears, Wayne from Wayne’s World, and the chubby bee girl from the infamous Blind Melon video.
I was born the year before the gameboy, in Edmonton, Canada. My dad played guitars and managed bands and my brother was 10 years older than me and into skateboarding and video games. When my brother was 16 (and I was 6) he built a studio in our basement and I would try my hardest to sit quietly and not get kicked the fuck out because I was a loud and obnoxious child. My favorite song was ‘Say it Aint So’ by Weezer, and if i managed to behave for the entire session he’d play it for me at the very end. This song and ‘Teen Spirit’ by Nirvana were the first two songs I learned all the words to.
’1990s’ kinda speaks to that time in my life… when I was stealing my brother’s audio cassettes and gameboy games, while ruining kids lives in pogs at school. I’m pretty sure all the Spice Girls choreography is burned into my brain forever and I’m not sure there’s a guy out there who could ever be my Kurt Cobain or Nick Carter.
’1990s’ is my love letter to all the things that made me the cool motherfucker I am now. I’m going to spend my first million having them remake King’s Quest, and I will never EVER unplug my Sega Genesis.
I made this song with Greg and Spencer, same guys who worked on Problem, I showed up at studio and they’re like “what do you want to do today?” and as usual “get really stoned and make 90s rock”. I wasn’t expecting to write a 90s anthem and I wasn’t even really trying to – i was just trying to throw in as many honest references as I could.. from Spice Girls to Kid Rock to RAW by Big Daddy Kane + Kool G Rap…
When they told me I had to do the lyric video for this, I had this idea almost immediately. I was really into Kid Chameleon that week, and had been playing hella zelda. Man Zelda was so good in the 90s. The first shitty one was that twilight one. Ocearina of Time is probably one of the best videogames to date.
So i built my own little pixel world in photoshop and using some free art I found on the internet. Kavan the Kid helped me shoot green screen footage, Our green screen is literally 4 feet wide, so we really defied odds. You have no idea how much of a weirdo I felt like in my living room fighting the air day after day.
Editting the video was horrible. I got it about half completed and then begged Kavan the Kid to jump in and get his hands dirty. He’s also the guy wearing all my gold chains and a ski mask. Ha. Ugh, the things I make my friends do.
So all in all, this lyric video was a month and a half of my life. So if you feel it, show somebody.
One of the most annoying things that ever happened to me was being asked by my record label to start doing this series. Kidding. Or am I?
People often have a fucked up perception of me… They think i’m all sorts of things that I’m not, and I guess this series was to show everyone just who I am. So from drinking in parking lots and ruining kids lives in lasertag to performing and playing role playing boardgames with my friends.. This was ME DOING STUFF.
EPISODE 1 –
I drive home from Vegas, show off my new lip tattoo, work on my ‘Problem’ lyric video and end up super covered in paint. Read more »
So! I drove down to Austin with my best buddy Kavan The Kid and more couldn’t have gone wrong. It cost me literally thousands of dollars in speeding tickets and car purchases and cancelled hotel rooms and gas and weed that I had to throw out the window before we got to Texas border patrol…..
but fuck it because yolo right? don’t stress shit you can’t change, the only thing you can control in life is how you react. So laugh it off. Or drink. Drinking works.
I got so drunk that I made my friend come in the Portapotty with me while i screamed my face off and tried not to step in any bodily fluids. I started fights with bike cabs. I got pooped on by a bird. I accidentally hit on G Eazy….. I had a blast.
I’m sorry we didn’t film me wasted. I’m not a cool drunk anyways. I’m an obnoxious over the top you can’t tell what i’m saying but i sorta get my point accross drunk.
One way to get on my bad side REALLY fast is to talk to me about hip hop. I LOVE rap and HATE a lot of hip hop heads (They hate me too – we’re even).
A couple weeks ago i found myself in a studio in an extremely heated argument over THIS POSTER:
This “hip hop DJ” rolled in with SERATO to lay some scratches down on one of my friends tracks. Our fun game is trying to name all the rappers on this poster – because it’s an impossible hash of horribly drawn rappers from the 80s + 90s + Eminem. Anyways. The guy around the bottom right corner in the black hat is NOT FUCKING BUSTA RHYMES. When I explained that it was definitely NOT busta this guy started shooting off “facts” at me in some attempt to make me feel stupid (which is fine – i make people feel stupid all the time) – untill he asked “Do you even know where Busta comes from?” he then tried to inform me that Busta’s first track was Scenario and he used to rock it with Tribe.
SO LEADERS OF THE NEW SCHOOL NEVER HAPPENED!
I kept bringing up the song “Just another case of the PTA” and he looked through me – dead face – while still running his mouth about Scenario.
I was in my first magazine! And a pretty ill one at that too. THE SUPERLATIVE CONSPIRACY – by the weSC brand. Download the entire issue here.
You know when you meet people that has that infectious energy that just rubs off? That’s L.A. based rapper/musician Nova Rockafeller to us. A bit unconventional, a whole lot of open-mindedness and seemingly a girl who doesn’t care about other people’s pre-conceived ideas or rules – Nova is the girl you’d like to party with and to have as a supportive friend. We sent her an email to hear more from the girl herself and what she likes.
JULIA: What have you been up to?
NOVA: I’ve been in the studio with Justin Warfield working on my EP. It’s alternative rock meets the best rapper ever.
What’s your story?
My story is long as fuck. Basically. I’m this cute little white girl who grew up a little in Jamaica. Then I grew up a little in group homes in Canada. Then I thought “Fuck growing up” because it’s stupid and started just showing up on peoples couches for months. Read more »
I’m not gay. I’ve done some super gay things in the past (I’ve been on dates with girls and dated girls) – but I think i’m pretty much only into guys (and apparently the WORST ones at that). But I’m open minded. Since I...
For the last few years I’ve been really into yogurt so I figured I’d point you in the right direction because I’ve basically tried all of it. Like all of it.
1. Strawberry Vanilla – Trader Joe’s
This yogurt is so fucking good. It’s like eating full fat cream and doesn’t even taste like yogurt but it’s still my favorite yogurt. All of the other Trader Joe yogurts are fucking crap though. I don’t have any funny stories about Trader Joes… except if you go to the one in Burbank there is a secret cash register hidden behind a pillar that never has a line. I call it the TwiLine. Read more »
The most valuable thing I ever taught myself to do was to throw myself forward into whatever I was scared of. To really just fucking go for it. And I was always so scared of failing that I would work a million times harder...
I signed. I’m writing an album and an EP with Justin Warfield from She Wants Revenge.. and the music is kinda exactly everything I wished I could always do. I’m learning a lot. I’m feeling good. I can’t wait to finish this project. Read more »
It’s been a crazy long few months for real. I spent a month in jamaica, hit my hometown for a week, went to L.A. for a month, idaho for a week, l.a. for 4 days, idaho for 3 days.. and today? Flying to New York for 2 days.. no idea where I’m going after that to be honest. L.A.? Back to Idaho? Life has started happening very quickly. Read more »
I stopped in at THE HUNDREDS and they linked me some gear (I modified one of the t-shirts they gave me already with scissors and duct tape. I love it. Do you love it?) and they wrote some of the nicest words about me anybody ever has. Bobby really fucking figured me out in the hour or two we spent talking. I almost fought Trashy Ashley, hit on Scotty, and brought up Megan’s jail story in front of her boss. Hah. Here’s some of the awesome shit they said about me:
“. At first glance, she’s a Hot Topic suburban bopper, a fresh face that’s ethnically hard to pinpoint, too many accessories, a free braid, neon undershirt accents. But she talks about punching dudes in the face, Rakim, existing on 3 hours of sleep after a long night. We listen to a few of her songs. Produced by the highly-respected Justin Warfield (She Wants Revenge), they are loud and big, aggressive, grimy, in-your-face and you can’t help but like them, and so the music is unadulterated her. This is how Nova is, this is the way she controls the crowd, owns a room, this week having slayed meeting after another with L.A.’s biggest record labels and their executives. Reducing the industry’s most famous into silly putty, vying for her signature across the dotted line. Read more »
It’s been so long hoes. I’m in studio in LA right now with Scoop Deville. He’s my future best friend. He got me hooked up with some gear from @SSUR69. MUHAMMED ALI SHIRT FTW. The last few weeks have been crazy.. I been in studio with Sam Hollander (Grammy winner who made the TRAIN album and a bunch of my favorite Travie Mccoy / Gym Class Heroes tracks), Pete Wentz from Fall Out Boy has sat in a couple sessions.. but my two biggest HITS so far were made with Justin Warfield from She Wants Revenge. Read more »
Before I left New York I met some guy who had something to do with Hightimes Magazine or something (I was really stoned).. and he ended up just giving me a bunch of weed soda + ganja granola bars… The only downside to this was that I had only two weeks left in New York to finish up my WORK.
I wrote this track sitting on the floor on my living room while smoking blunt sized joints and eating mad granola bars when I got the munchies. I actually didn’t think I’d even end up RECORDING it ever.. but a couple days later I went in to the studio.. was having issues with some other track.. so i just gave the verses a TRY.. you know.. see how they feel on the beat. then I smashed these verses out in ONE TAKE..
Then I had the bredgen KRIS LUCAS come in (she writes songs for big superstars and shit – kinda a big deal) and we wrote the hook together. We were particularly amused at ourselves for the “We make the boys come” line. HAH.
This is probably my favorite movie of ALL TIME. BEST PERFORMANCE BY AN ACTRESS EVER.
Seriously – this movie has EVERYTHING.. drama, weird sexual elements, violence, pain, smart dialogue that deals with existentialism and religion, people going psychotic.
Just trust me and watch it. Don’t even look it up. Just download it. Possession (1981) THE UNCUT VERSION.
(I have this new movie ritual where R.A. just tells me what movie to watch.. and I watch it without even looking at the cover. Everything is a surprise.. I’m not waiting for anything to happen.. It’s the best movie experience ) … But this scene is so unfuckwittable that I had to throw it up.
The last year has been crazy. One year ago exactly I put out my album sampler. Since then I released my album, 3 videos, toured the US – Canada – Europe, launched my jewelry line and right now I find myself 7 songs deep into my next project (which I will first be sending out in a package to labels first to try and get some funding)…
Overall – I just need to chill for a minute – For those who don’t know – I spent a good part of my childhood and highschool years in JAMAICA. I left when I was like 14 and never went back.. So it’s been a minute. But I need to just CHILL and THINK and WRITE. So I’m going by myself for a month back to where I grew the fuck up.
I have a feeling that things will start happening really quickly – really soon. I can feel it (And I have a couple secrets). I know that I’m a marketable artist with a rapidly growing fanbase. I’m real and I’m talented. I’m a cute motherfucker and I have good ideas. Im SMART and I can DO this. And I have GOOD MUSIC. And im gonna be one of the BEST RAPPERS ALIVE.. because I work relentlessly at improving.. I spent the last couple weeks in the studio.. and I seriously surprised myself. These songs bro. These songs. I have something here. Everybody knows it. This isn’t ARROGANCE it’s PRIDE. Look at all I did and all I had to do was TRY.
Right now I’m just glad that I never gave up.. and I came so close.
Juxx and I met on the shoot for his video for ‘No Prints’ in Crown Heights- and a couple weeks later we went to Remedy’s studio out in Staten Island and remixed this joint off my album. I was almost scared because Juxx is one of those ILL fucking dudes who can actually kill you on a track… Hah.
The video shoot was sick.. we just got high the whole time and hung out for a couple days with the russian models, the pizza boy Chaz Kangas, pro basketball player Amal Mccaskill… and R.A. THE RUGGED MAN…
THANKS TO EVERYONE WHO HELPED ME WITH THIS VIDEO.
Sorry it took me so long to put this out.
I was PROCRAASSSTIINATTIINNNNNNN’ –
It really sucked waking up at 8:30 in the morning. But I kicked my hangover in the face because i’m a fucking gangster like that. Fast forward? I have like 800 pictures of hot girls in fly gear and fucked up situations. HAH. R.A. The Rugged Man makes an appearance. I can’t wait to go through it all.
But right now? I’m so exhausted I might die. For real. I was out getting shitfaced last night at some really lame (but open bar) industry party… (HIGHLIGHT OF THE NIGHT? Hotboxing the stuck up party’s bathroom with Wu affiliate Remedy, my new engineer Mike Cash and the homie Matty J)… HAHAHA.
I’m out tho. Much love to Vanessa, Victoria, Holly, Aris, Hickory and company, The girls and company, and R.A.
I’ve been on tour with R.A. The Rugged Man and Killah Priest for the last 10 days. The tour started out crazy as hell – but everything is starting to look easy now. We finished all our Western Canada dates – Vancouver, Whistler, Nanaimo, Calgary, Edmonton and Red Deer.. and it’s been the biggest headache – but the most rewarding experience. To be honest – I didn’t know I had so many fans. Kids knew the words to my songs and shit. It was pretty crazy.
I can’t believe any of this shit. Hah. I can’t believe I have an album out, I can’t believe I have videos out, I can’t believe I’m touring, I can’t believe I have FANS. Shits so unreal. Read more »
It’s WEIRD being back where I came from. Back to the familiar faces in the same places. STRANGE. I’ve seen so many things in the last year (Germany, Czech Republic, Holland, L.A., New York, Toronto, Chicago) and accomplished so much (recorded and released an...
My last week has been full of shoots – I don’t know if anybody gives a fuck – but I decided to throw up some visuals. PROCRASTINATIN’ feat. RUSTE JUXX I was seriously so HIGH during this shoot… It was 2 days of bong...
I’m a strange person. I always keep my options open until the very last minute and then make an impulse decision… and although its TERRIFYING – I don’t feel like I’ve done my life that much wrong. Yeah I’ve had to bail myself out...
I was high as a motherfucker last night and this was the funniest shit in the world to me. This was one of the scenes I can remember… The guy on the witness stand is a “spoon” and has to sing happy birthday to himself to recall his first name. My favorite part is at 3:35. LMFAO.
Ruste Juxx is a cool mother fucker who gets down on all the Boot Camp Clik projects and reps Crown Heights, Brooklyn – And since I follow R.A. The Rugged Man everywhere he goes… I got to goon out in this video with the...
Toys On Chains is my upcoming unisex jewelry line that pays homage to nostalgic toys like army men, lego, G.I. joes, Hot Wheels and Superheroes. I finished my first line a few months ago.. but after the tragic death of the pictures from the...
A cemetery man must kill the dead a second time when they become zombies. ———— I find myself emotionally fucked up over weird things. Like this zombie movie. It’s porno, horror, dark comedy – and touches on existentialism and nihilism? It takes you into...
This kid is unreal. He’s outrageous and strange for no particular reason… and it’s hilarious. He unexpectedly monsters on every beat with derranged (but different) lyricism. This kid is FUNNY – similiar to Hopsin, R.A. The Rugged Man and Tech N9ne. Read more »
“Former Weezer bassist Mikey Welsh was found dead in a Chicago hotel room on Saturday, October 8th. Staff at the Raffaello Hotel discovered the body when Welsh, 40, failed to make his 1PM checkout. No foul play is expected and the cause of his...
It’s been a week since I put my video for ‘Tre Pound and Piece of Shit out… I wasn’t expecting such a good response. (I’ve learned not to expect much from myself). For real, I thought I would get like 2,000 views the first...
Yo. So. I’ve had this name ‘Nova Rockafeller’ for a minute too long now and it’s just not -me- anymore. So. These are some of the names I’m SERIOUSLY considering. Yes. Every single one of them. What do you think? DUMB NOVA UGLY NOVA...
Hopsin posted my video up on his fanpage. I -love- Hopsin. R.A. and I have gone through a few of his videos lately and the kid is ILL and FUCKED UP.. I -get- him. He said: “i looked through about 100 videos just now....
This was 3 days of fighting with a bicycle. That thing seriously fucked me up. I had cuts and bruises after every fucking day of shooting… which ended up working well for the ‘Piece of Shit’ video.. but it left me terrified of childrens bikes and not liking Spiderman as much. Read more »
I was supposed to release my video today.. but i’m too busy getting suffocated by snot and watching shitty television. I would also rather watch 100 bad horror movies than hit up 100 blogs that don’t give a shit about me anyways. Staying up...
HIGHLIGHTS: -Shooting a video for ‘Runnin’ with According to What Productions, -Singing ‘Eamon – Fuck it’ at a Karaoke bar (That we suspect was a whorehouse)… while sitting next to Eamon, -Meeting Bobby Brown’s son (The guy is a fucking riot who thinks rape...
My life is a fucking shit show. I’m also cursed with this thing where I overthink absolutely fucking everything………. last minute. I flew out to L.A. a couple days ago and I’m shooting a music video today. (And trying to get to the Mayweather...
Me: I have to start out by saying that I really like your music. You’re an incredible artist and possibly the best rapper that I’ve ever heard… Indefinitely the best rapper to come out of Edmonton and yet you are so modest. Me: Thanks....
Someone made this really great video featuring all the artists performing at Boogie Down Breda. At 1:25 in Canada’s baddest bitch makes history to an epic soundtrack. Also (and mostly) in the video are R.A. the Rugged Man, and Naughty By Nature…
I’m a perfectionist.. I get all my confidence from knowing that my plan is fucking flawless…. and when I don’t know how to make something perfect I procrastinate. The album is up and available for download.. I just don’t know what to do with...
It’s like 7am right now and we’re about to get on the train to go to Czech Republic. …Didn’t sleep yet because I’m a scum bag piece of shit… Around 3am I went on a mission to find food.. I found three whorehouses before...
I’ve been out here for a few days now… I have no idea what time it is anywhere and I’m exhausted. I’m learning German! I can count to three, swear, say “no meat” and tell people I’m retarded. I get by with it. I...
Yesterday was a MAD LONG day. I showed up to Studio1325 in Brooklyn to get some shots for the website of my jewelry line Toys-on-Chains. Studio 1325 is a haven for the Brooklyn art scene.. With regular art shows to contrast the all-night-jams that...
Yesterday was the second day of shooting for the ‘Tres Pound / Piece of Shit’ video. Nothing really went right… but in the end… I think we got what we needed. This video is going to be fucking hilarious. I hope people know I’m...
The Sun Is Rising featuring Rochester by whitekid
Rochester and I ran into eachother while on tour in Red Deer. We both took full advantage of the situation… It was the drunkest I’ve ever been without throwing up. I can’t fully recollect anything that happened.. but there are pictures.
And now a song.
Im half busting weed right now. The shittiest thing about Harlem is how impossible it is to get good rolling papers at your local bodega. It’s all super wide ez-roll fag papers. You can’t find the zig zag silvers here to save yo fuckin...
With his powerful series Homeless, Manchester-based photographer Lee Jeffries compels us to remember the faces of those we too often ignore. As a beginning street photographer in 2008, the artist captured a homeless woman of eighteen years as she lay in a sleeping bag. When she called him out on the violation, he approached her and apologized. Listening to her story, Jeffries’s passions were ignited, and since that fateful day, he has traveled to Paris, Rome, Los Angeles, Las Vegas, and New York in hopes of channeling the heartbreaks of daily life on the streets.
Imagining living like this makes me REALLY thankful for everything that I have.
"A mental patient chained in a small cell at Mia Ali Baba Shrine. Patients are chained for 40 days and fed with bread and water. Jalalabad, Afghanistan. Photo by Diego Ibarra Sanchez for The New York Times"